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January 19, 2016

Sub-Saharan Africa: SCC Rolls From One Jam-packed Year to Another

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Sandton Convention Centre (SCC), in the heart of South Africa’s bustling business hub, is prepared for a busy 2016, reaching a new level of heightened business hosting, with the average number of large international business and lifestyle events growing significantly, supported by repeat signature events such as the Standard Bank Joy of Jazz, Meetings Africa and Winex.

Photo by Freeimages.com/Naeem Myet

This year’s calendar is characterised by a variety of influential summits, exhibitions and conferences, featuring headline events such as the two-week CITES CoP17 event for the 181 CITES signatory countries; the inaugural Arnold Classic South Africa sports festival of more than 42 sporting codes, which is to be attended by legendary bodybuilder Arnold Schwarzenegger himself; a wide range of consumer edutainment and entertainment events, as well as international and local public sector, trade and lifestyle events.

“Fifteen years on, in a highly competitive environment, SCC and Johannesburg are riding a great wave and are having our true potential recognised as the African epicentre of business engagement,” says Dr Mati Nyazema, Executive Director of Sandton Convention Centre. 

Among the international events at the SCC in 2016 is the Forever Living Products global rally for thousands of Forever business owners; the Annual ICC Banking Commission Meeting; the Africa & Middle East Conference of Junior Chamber International; Gateway to Space, featuring an extensive collection that depicts the story of NASA and the history of space travel; the Commercial UAV (unmanned aerial vehicle) Show Africa confex; the DISCOP TV loves Africa expo; and many more.

On the local scene, highlights include Meetings Africa, one of the continent’s most significant annual business tourisms events. In 2015, it attracted close to 200 international hosted buyers, 50 African associations and 500 corporate travel buyers. The event showcases Africa’s diverse offering of global meetings services and products where African associations and African meetings industry professionals can partner to help transform the continent. 

Nyazema says, “Meetings Africa is an iconic industry event that SCC has been proud to host since its inception 11 years ago. It highlights Africa’s steady climb in the world rankings as a preferred business destination. South Africa is now ranked 32nd most popular destination globally on the International Congress and Convention Association’s (ICCA) global rankings, having hosted 124 international recognised association conferences during 2014, up from its 2013 ranking of 34th, and in sharp contrast to the 12 global events held in 1994.”

Other local events in 2016 include the Proudly South African Buy Local Summit and Expo; the International Franchise Expo, a Franchise Association of SA initiative; and the Joburg Art Fair, which plays a pivotal role in supporting the burgeoning contemporary arts landscape in Africa, providing a space for leading artists, galleries, collectors, writers, thinkers and art lovers to congregate. For wine and whisky aficionados, RMB WineX wine festival is in October and the FNB Whisky Live festival in November. 

“We’re proud of the amazing diversity of events from small to large-scale that we attract to Sandton Convention Centre, but more particularly, of the fact that more than 60 percent of our bookings are repeat business, indicating a strong degree of satisfaction with our overall offering,” notes Nyazema.

The SCC features:

* Ideal location in the heart of Sandton, South Africa’s business hub
22 000m2 of flexible event space over four main levels, with venues ranging from an intimate 10-seat function room to the grand Pavilion, which can comfortably cater for 4 500 cocktail guests
Technologically advanced facilities
Striking contemporary Afro-chic décor
A wide range of accommodation options within walking distance
Direct links to renowned exclusive shopping precincts with numerous restaurant choices
Easy access to the Gautrain rapid rail service
Easy access to Johannesburg and other places of interest
Ample safe parking
A friendly, professional and efficient team.

For more information on Sandton Convention Centre, log on to www.saconvention.co.za, join the Facebook page on http://www.facebook.com/SandtonConventionCentre or follow on Twitter at @SandtonEvents.

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