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October 11, 2016

Sub-Saharan Africa: SA Tourism Appoints New CEO

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The Chairperson of the South African Tourism Board, Dr Tanya Abrahamse, announced on 29 September that Sisa Ntshona has been appointed as Chief Executive Officer of the organisation.

Photo by Martin Barraud/OJO Images/Getty Images

“Sisa has displayed the right attributes for this position. He is an energetic leader for an ever-changing world, with its challenges and opportunities for the growth and sustainability for South Africa’s tourism,” said Dr Abrahamse.  

“He has more than 15 years’ experience in leadership roles in a range of sectors, both within and outside the tourism sector. He has proven strategic capability, strong entrepreneurial flair and strong commercial experience, having managed and run business operations successfully across the African continent and in the Middle East. His ability to infuse commercial objectives with an impact-driven focus is both relevant and suitable for this key role as CEO of SA Tourism. 

“Sisa will lead SA Tourism into a new era of business sustainability through increased co-operation with the tourism industry, as we aim for a greater contribution to SA’s developmental goals and inclusive growth. He will focus on the catalytic role of the organisation to deliver growth in the number of international leisure and business tourists to our shores, as well as stimulating the potential for domestic tourists to enjoy our beautiful country,” said Dr Abrahamse. 

Thebe Ikalafeng, Deputy Chair of SA Tourism Board and a member of the Panel appointed to lead the rigorous recruitment, selection and approval process for the new CEO, said that Sisa had proven his ability to harness and analyse data and market intelligence towards strategic plans of action, and that his people management skills were “particularly impressive”.

Dr Abrahamse expressed her sincere gratitude to Sthembiso Dlamini, SA Tourism’s Chief Operating Officer, who acted as CEO during the appointment process period. “Sthembiso admirably held the ship together with spirited positivity and professionalism during the process of appointing a CEO, and the Board is very grateful for her leadership.”  

Ntshona commenced his new position as CEO of SA Tourism on 3 October 2016.


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