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September 22, 2016

Sub-Saharan Africa: Pure Grit Expands Offering to Durban, KwaZulu-Natal

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The Directors of Pure Grit Project and Exhibitions Management, Zaida Enver and Guido Ceruti were at the Coast of Dreams in the DEC to launch their new Durban office on the 9th September 2016. Pure Grit Project and Exhibitions Management, whose head office is based in Johannesburg also have a registered office in Dar es Salaam to take care of their Pan African activities. The company formed in 2011, is well recognised for managing the Tourism INDABA which is the largest tourism exhibition on the African continent and the third largest in the world. The city of Durban has been the home of INDABA for well over 15 years.

Photo by ChrisVanLennepPhoto/iStock/Getty Images Plus/Getty Images

Pure Grit Project and Exhibitions Management specialises in project and event management, managing a range of exhibitions, bespoke events, activations, conferences, roadshows and seminars both locally and internationally. “We approach every event that we do with passion, vigor and commitment towards our clients’ needs ensuring that not just our DNA but the clients DNA is firmly planted and entrenched within everything that we do for them,” says Zaida Enver.

The Launch of the new office in Durban, although two years in the planning was strategic. The location of the office close to the Durban ICC as well as our service providers, the strength of relationships forged over time and the sheer enormity of opportunities that present itself within the province made the decision to open an office in Durban easy.

The launch was well attended by elite Durban Business men and women from a variety of industries. Zaida Enver expressed their dedication to growing local business in KwaZulu-Natal by inviting local SMME’s to partner on events upholding their strong policy on social responsibility, social engagement and human development.

Pure Grit would like to thank everyone who attended the office launch and look forward to building meaningful, fruitful relationships with service providers, clients and the City of Durban. 


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