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October 21, 2014
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Sub-Saharan Africa: New Messaging App for Businesses Hits South Africa


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A brand new app has just been launched in South Africa for businesses, agencies, distributors, shops, and universities. The new Business Messenger app, which has been described as “Whatsapp on steroids”, is absolutely free and can be used to send bulk messages to clients alerting them of promotions and specials. 

Users can also sign up for Low Cost In App Advertising in order to promote their businesses to a minimum of 5,000 app users across the country. The system costs a meagre ZAR290.00 per month.

Organisations can use the free Messenger app by creating groups within their accounts and assigning group leaders to manage them. Other users then request to follow the organisation’s groups which are relevant to them. They can also send out one-way messages to mobiles, while the segmentation option allows one to send messages that are applicable to a specific group and its followers. 

“Our streamlined database management means that you will never have to worry about wrong numbers or outdated mailing lists,” explains Mark Waite, a spokesperson for the app, “You can also assign group leaders to manage all of your groups for you.”

Messenger is available for iPhone, Android, BlackBerry, Feature Phones and Desktop, with other mobile devices in the pipeline. For more information, email Mark Waite at freemessengerapp@outlook.com or call him at +27 (0)81 271 4228.


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