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June 8, 2015

Sub-Saharan Africa: Johannesburg Climbs in the 2014 ICCA Rankings

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After a jump of 92 places in 2012 [from 234 to 142], Johannesburg has continued its steady climb, clocking in at position 136 in 2013 and now position 101 in 2014. In addition, the City celebrates the improvement in their African rankings, up from number four in 2013 to number two in 2014.

“We’re thrilled to learn about the improved ICCA rankings for our City as this is yet another demonstration that Joburg is a city at work. This comes hot on the heels of many accolades including being MasterCard’s Most Visited City on the African continent in 2014,” says Executive Mayor, Councillor Parks Tau. “Events play an important role in bringing tourists into our City, at the same time contributing to the building of our brand internationally and changing negative perceptions about our destination,” Tau adds.

ICCA Rankings are announced annually by the International Congress and Convention Association (ICCA), based on the number of rotating international association meetings hosted in a particular destination. ICCA now is one of the most prominent organisations in the world of international meetings. It is the only association that comprises a membership representing the main specialists in handling, transporting and accommodating international events. ICCA’s network of almost 1000 members spans the globe, with members in over 90 countries worldwide.

“Joburg’s continued improvement in its ICCA rankings is thanks to a collaborative effort with our industry partners, peers and stakeholders and confirms the City’s status as a world class events business events destination,” he says.

Hosting events has a direct and positive economic and development impact on the City and all who work and play within its boundaries.  Economic benefits include spend, job creation and changing the perceptions of visitors to a city. Large business events often attract between 500 and 1,000 international registrants, who generally stay for between three and six days, with a direct or indirect contribution to the tourism value chain, including accommodation, restaurants, tourist attractions and transport services.

Business tourism creates an ideal leveraging point to promote the City, not only as a premier destination for business (as the continent’s financial and commercial hub) but also as an all-year-round destination for leisure, lifestyle, sports and mega-events and, even more importantly, as a centre for trade development and investment purposes.

Visitors to big-ticket events also benefit from the local tourism scene, which has boomed over the past twenty years and has seen an impressive increase in the number of visitor attractions, precincts, museums and sites highlighting Johannesburg’s complex and fascinating story. These include the Origins Centre, Hector Pietersen Memorial and Museum, Museum Africa, Montecasino and the SAB World of Beer.

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