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February 4, 2016
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Sub-Saharan Africa: An Introduction to South Africa


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A quick search on the World Wide Web brings up significant accolades for South Africa. ‘The Mother City is Tops, Survey Finds’ one headline reads. ‘10 Reasons South Africa is the Coolest Country in the World’ says another. It’s not hard to believe these words, because South Africa has proven her track record time and again on the world stage. 

cape town, south africa
Photo by Freeimages.com/Benjamin Flux

Not only has the nation scooped many awards in the last few years, but it also has a wealth of natural beauty around every corner. Added to this is its dependable infrastructure and network of support services, while the weather, exchange rate, tour opportunities and varied venue options are equally attractive to locals and internationals. 

A Place for Business

South Africa is a key driver for the continent’s economy. Its main industries include automobile manufacture, mining, ICT and electronics, finance, agriculture, film, and of course tourism. Not only does it have state-of-the-art convention centres in almost every major city, but the country also offers exquisite venues for smaller functions, business meetings and corporate events. 

Cape Town is known as one of the most beautiful cities in the world, while Johannesburg is the financial and entertainment epicentre. Durban offers fabulous nightlife, weather and beaches like the famed Golden Mile, and Pretoria is the nation’s judicial centre with international embassies, museums and plenty of cultural offerings. Other cities like Bloemfontein, Port Elizabeth, Kimberley and Polokwane are diverse and rich in both their business opportunities and their natural and cultural attractions. 

Service You Can Trust (With a Smile)

As one of the most welcoming nations in the 21st century, the Rainbow Nation is well-equipped to give you an unforgettable experience. International airports with full accessibility are conveniently located near major cities, with connecting flights to smaller towns, national parks and tourist destinations readily available. The country has one of the most advanced travel infrastructures in Africa, with Cape Town, Johannesburg and Durban offering visitors a myriad transportation options including buses, taxis, trains and car rentals. South Africa also has numerous five-star hotels and luxury resorts across the country for incredible incentive getaways. And one thing you can always count on is that our people will go the extra mile to help you feel at home.   

Attractions to Capture The Imagination 

From the exhilarating experience of the highest bungee jump in the world, to the heart-wrenching story of Mandela’s 27-year imprisonment on Robben Island, South Africa is packed with allure. There’s enough in this country to enthral even the most cautious of travellers!

Explore the Big 5 of Africa in the Kruger National Park, or simply create your own ‘big five’ experience – safari, culture, romance, adventure, entertainment – these can all be found within our borders. Cage dive with great white sharks, zipline through East Coast forests, hop on a hot air balloon across the wide open expanses, or simply explore the culinary wonders South Africa has to offer. 

Delegates and business travellers are also at an ideal position to discover South Africa more intimately. Not only does each city offer top-of-the-range incentive options, but there are many pre- and post-event tour opportunities, too – not to mention close proximity to conference centres and meeting places. 


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