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September 29, 2017
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Sub-Saharan Africa: Exquisite Venue at Zeitz MOCAA Sets a New Benchmark for SA’s MICE Industry


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South Africa has cemented its status as one of the world’s leading MICE destinations with the opening of Zeitz MOCAA Events, encompassing two exquisite venues at the recently established Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA)

Zeitz MOCAA Events – which incorporates the Atrium and the Venue on Level 6 (which also functions as a daytime eatery called FOOD) are to be operated by the internationally renowned events company, The Aleit Group

Both venues highlight the remarkable design which helped architect Thomas Heatherwick transform a neglected silo into the most desirable hot spot in one of the world’s most exciting cities. Visually stunning, with views that literally take one’s breath away, the Atrium and the Venue on Level 6 offer a guest experience unlike any other; further enhanced by the comprehensive scope of services and consummate professionalism offered by The Aleit Group. 

The Atrium, for instance, is the ideal space for welcoming guests to the spectacular Zeitz MOCAA, which has instantly become a landmark on the international arts scene. Between 200 and 500 people can be accommodated here. “It is, indeed, an exceptional space,” comments Aleit Swanepoel, Founder and Chairman of The Aleit Group. What makes it special, he explains, is its location in the very heart of the museum, connecting the two silos which now make up this one-of-a-kind museum. Soaring 33m high, the structure does not fail to impress. Of course, the Atrium’s backdrop of over a hundred gallery spaces, housing some of the most important artworks in the African canon, is supremely difficult to match. 

Once guests have enjoyed drinks and canapés in the Atrium, they can proceed to the Venue on Level 6; a space with the versatility to host a vast range of events, from weddings to corporate functions of up to 200 guests. From here, they can progress to one of the highlights of the venue - the rooftop sculpture garden. “We are particularly proud of this feature,” comments The Aleit group CEO, Hans Roosenschoon. He continues, “Worldwide, one of the most prevailing trends defining the MICE industry right now is venues’ drive to differentiate themselves by offering something unique.” 

The sculpture garden certainly does this, by presenting a view that is surely unrivalled by anything else in the world - a 270-degree vista of the Cape Town skyline. The Cape’s guardian, Table Mountain, of course dominates this scene. 

The venues may be booked separately, or as part of a package, and additional services – from décor to music and entertainment – can be organised through The Aleit Group. “We’re confident in saying there is no other venue with quite as much wow factor,” Roosenschoon says. “After all, no other venue boasts a location or a view quite so dramatic.”

 


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