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March 23, 2017

Sub-Saharan Africa: Eventuate: Innovation, Integration and 3D

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A company with a unique outlook on what technology can do in the business-events sphere, Eventuate offers the full complement of technical products and services. Their most sought-after facets are within the corporate market, and consist of audio, video, lighting and IT system rentals, as well as 3D rendering and custom stage set designs. According to Bryn Jupp, MD at Eventuate, they offer the highest level of production value available in South Africa – resulting in meaningful and powerful experiences. 

“We are a small but highly flexibly and innovative company that prides ourselves on giving our clients what they want instead of a listed product. We use our skill set and ethos to do things a different way, provide personal service and achieve things that have not been done,” says Bryn. “We have the ability to conceptualise, design and manufacture custom solutions for both eventing and systems integration, hence [the slogan], ‘We’ll engineer your imagination’.”

3D Rendering and How It Works

Imagine your event, what it will look like, and how everything will come together. Now imagine seeing that in front of you, before it even takes place. This is 3D rendering. Eventuate is one of the first local technical event companies to rely on this technology to assist clients. These virtual models are essential in constructing the exact events clients request, by showing them where the cables will be, where the stage will be built, and even what components need to be included. 

“Once you have a better understanding of how everything will fit together, you are able to move things around and add or remove elements virtually, saving time and money as we don’t have to rebuild the technical aspect of the event,” Bryn explains. “Also, should there be a layout issue, we can take the necessary precautions ahead of time. In addition, we can provide 3D printing and deliver 3D printed models of your event.” They also provide 2D models for print, which are regularly used by real estate agents, architects and interior decorators in their presentations. 

Asking the Right Questions

Planners don’t often pay attention to the infrastructure and technical aspects of an event – and Eventuate believes this is just as it should be. “It is for us at Eventuate to ask the relevant and pertinent questions regarding the client’s brief and ensure these details are covered by the final product,” says Bryn. “3D rendering greatly facilitates this process, but my best advice to any planner would be to partner with a supplier with whom you can communicate openly and trust their personal service and technical knowledge.”

Clients of Note

Some of Eventuate’s most notable clients include the Four Seasons Hotel, for whom they provided full systems integration across the property with remote systems support and an in-house technical supplier for events. Another is Gallop Marketing, for whom they provide design, custom build and technical production services. They have also provided eventing and in-house technical support to the Institute of Directors South Africa

A Snapshot of Products and Services

  • Technical Equipment Rentals
  • Audio/Lighting/ Video/IT Systems
  • Technical Management
  • Project Management
  • Technical 3D Rendering
  • Presentation Management
  • Video and Post-Production
  • Custom Staging and Set Design
  • Audio Recording and Post-Productions
  • Full-Service Production
  • AV system integration solution: custom Pro AV, broadcast, videoconferencing, display, digital signage and audio systems
  • Architectural and Technical Design
  • Information Technology and Network Infrastructure
  • Custom Manufactured Solutions
  • Architectural and Technical 3D Rending/Visualisation

For more information, visit www.eventuate.co.za


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