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November 14, 2013
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Sub-Saharan Africa: EIBTM Welcomes Africa


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The EIBTM conference is back, hosted by the business and tourism destination Barcelona, Spain. The global three-day event for the meetings, incentives, conferences, events and business travel industry that gathers over 15,000 MICE industry professionals. It focuses on providing access to a dynamic business environment with over 3,100 exhibitors representing brands and suppliers from over 150 countries.  Exhibitors include international venues, hotels, destinations, technology, business travel and events services providers thought provoking professional education and business networking.  This year, Africa is in the spotlight.

Graeme Barnett, Reed Travel Exhibitions, EIBTM senior event director, told The Event that there has been a surge in interest in Africa at the event because the continent has one of the highest growth rates in the world.  

“We believe that it is Africa’s business potential, and the large increase in the number of corporate and business travellers placing outbound business into Africa that has stimulated the growth in the meetings industry on the continent,” said Graeme.

This year the event has a dedicated Africa zone on the show floor to highlight the continent to the buyers so that they have high visibility at the show, alongside other key regions from across the globe.  At least 161 exhibiting companies from Africa attended EIBTM 2012, and Graeme hopes this year improves on that figure.  

“This is indeed a valuable opportunity for African exhibitors as 33 percent of Hosted Buyers at EIBTM 2012, who were responsible for organising meetings, specified a direct interest in placing business in Africa, highlighting the level of business opportunity available for exhibiting companies attending the show,” Graeme said. 

EIBTM takes place from Nov. 19-21, with an opening session scheduled to take place on Monday the 18th. That session – or EIBTM Forum – will be facilitated by Nadine Dereza and will set the tone for the next three days.  The expo is set to take place at the Fira Montjuic exhibition centre in Barcelona’s city center. It opens at 9:00 am with Knowledge and Education seminars running parallel to exhibition floor hours. In short, 20 minute slots, various speakers and panels will cover all manner of MICE-related issues from digital marketing tips and industry forecasts to and risk-taking, decision-making and meetings design. Also on the list are selected Spanish speakers, as well as a seminar delving into the success of TED as a brand. 

New Genius Zones, Innovation and Relaxation Zones have also been included in this year’s programme, as well as Exhibitor and Hosted Buyer events, which are specially tailored for networking purposes. And if that isn’t enough, EIBTM have allocated specific networking times for each day and will be hosting a ‘Club Night’ on the second evening at upmarket restaurant and club, Opium Mar. 

For more information visit: www.eibtm.com, or www.opiummar.com.


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