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January 19, 2018

Sub-Saharan Africa: dmg events Acquires Suite of Exhibitions

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Photo by Tom Merton/OJO Images/Getty Images

dmg events Middle East, Asia & Africa, a leading international events company, has acquired five exhibitions from SA media company Hypenica.

These acquisitions are a boost to dmg events’ business footprint in important African markets, and allow them to leverage international reach and existing sector expertise. The acquisitions include five exhibitions and an associated publication, all of which are focused on the construction and transportation infrastructure sectors.

The acquisition of African Construction Expo, Cape Construction Expo and KZN Construction Expo are a natural fit within dmg events’ existing construction portfolio. African Ports Evolution Forum and African Ports Evolution Forum – West Africa add a complementary transport element that has a natural affinity with the company’s existing customer base. Concrete Trends and its digital platform www.concrete.tv offer the company established channels through which to support the events as well as deliver content and updated business information all year round.

These latest acquisitions join a series of purchases and launches as dmg continues to expand its activities in the African market. The company’s events already taking place on the continent include Big 5 branded construction events in Kenya, Morocco and Egypt, and SAITEX, AB7 and Coatings for Africa held in Johannesburg.

“We know Africa is a key geography for the future growth of our business, as well as those of our exhibitors and visitors,” says Matt Denton, President of dmg events Middle East, Asia and Africa. “Adding these five events and the accompanying respected trade media to our portfolio is an excellent way to expand our regional reach, enabling us to leverage our sector expertise in new markets.”

KZN Construction Expo will be the first event to take place under new ownership, with the exhibition set to kick off in Durban, South Africa, on 7 February 2018, followed by the African Construction Expo in Johannesburg in May. dmg events will start to add its distinctive touches to the events right away, growing their knowledge sharing, networking and business matching opportunities, as well as using its reach to bring in more international visitors and exhibitors.

“It is great that we have the opportunity to see the brands we’ve worked so hard to create get taken to the next level by a great operator like dmg events,” says Devi Paulsen-Abbott, CEO of Hypenica. “The company’s approach to doing business suits our own company culture and the obvious synergy between our events will have a huge impact on the benefits the events offer to exhibitors and visitors alike.”

“Africa is a hugely important market to us,” says Denton, “so it’s only natural that we will continue to look for ways to invest across the continent, either by geo-adapting existing brands, or making astute acquisitions from capable, successful businesses just like Hypenica.”

dmg is an international exhibition and publishing company with the dmg events producing leading exhibitions and conferences for the global energy, construction, coatings, hospitality and interior design industries. dmg events Middle East, Asia and Africa was founded in 1989 and owns many leading brands including The Big 5 portfolio of construction events, INDEX, the Middle East’s largest event for the interior design industry, and The Hotel Show – the longest running exhibition in the hospitality industry.

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