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February 17, 2017

Sub-Saharan Africa: Business Events Made Easy in Morocco

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marrakech, morocco
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A beautiful, Mediterranean country with a vibrant tourism industry, Morocco has fast become a key nation for conferences and exhibitions in North Africa. Its repertoire in recent years as a stable, friendly destination has been strengthened through economic and diplomatic ties with the European Union and the United States, while most of its major cities offer a selection of meeting venues for corporates, exhibitions and high-level conferences. 

According to Yassir Zenagui, Minister of Tourism and Handicraft, tourism is the second largest contributor to the national GDP and the first for foreign currency reserves. “This has been mainly driven by an important investment dynamic in the tourism sector, averaging 45% of total investment agreements signed over the past decade,” he told delegates at the Hotel Investment Conference Africa a few years ago. 

These days, Morocco has set itself apart as a premier destination, hosting the United Nations Climate Change Conference of the Parties (CoP22) in November 2016. The event saw over 40 heads of state and 30 heads of government attend, as well as almost 50 000 delegates and members of civil society converge on Bab Ighli in Marrakech to participate. 

Morocco has also seen a number of new hotels and meeting venues open in the last few months including the Four Seasons in Casablanca, the Mandarin Oriental and Movenpick in Marrakech, and the Hyatt Place Taghazout Bay in Agadir.

Key Venues

Palmeraie Conference Centre Marrakech

The exquisite Centre International de Conferences de la Palmeraie (CICP), located in Marrakech, is a new-generation palace where old world aesthetics meet state-of-the-art, conferencing professionalism. Its convention area offers 4 000m2 of floor space, can hold between 50 and 1 500 delegates in its flexible configurations, offers over 10 boardrooms for smaller meetings, and a number of gallery spaces for exhibitions. For more info, visit www.palmeraiemarrakech.com.

Atlas 1 500m2 1 500 theatre
1 200 banquet
1 500 cocktail
Toubkal / Tichka / Siroua 504m2
5.76m ceiling height
500 theatre
400 banquet
300 classroom
Borj Meeting Rooms 1 – 8 22–32.7m2 25 theatre
10-20 classroom
15 u-shape
Oliveraie / Roseraie 201.4m2
3.3m ceiling height
220 theatre
300 cocktail
120 classroom
Orangeraie / Palmeraie 194.2m2
3.4m ceiling height
220 theatre
300 cocktail
120 classroom
Orion Space (marquee) 1 800m2
3.80m height
1500 banquet
1800 cocktail

Corum Rabat Convention and Exhibition Centre Mohammed VI 

The beautiful, stylish and modern Corum Rabat Convention and Exhibition Centre Mohammed VI is operated in conjunction with L’Amphitrite Palace, ideally located in Skhirat between Morocco’s two business hubs: Casablanca and Rabat. The venue offers 1 350m2 of floor space in its main Auditorium, and can accommodate up to 1 500 delegates. The luxury hotel also lends itself to smaller meetings, with intrinsically Moroccan design touches that captivate the eye. For more info, visit www.lamphitrite-palace.com.  

(Paris, Madrid and London meeting rooms combined)
700m2 850 theatre
1 000 cocktail
250 classroom
New York Auditorium fixed seating 528 theatre
10 Breakout Rooms 
(ground and first floor)
280m2 (total)
40-55m2 (individual)
30-35 theatre
16-18 classroom
Exhibition/Reception Hall 1 350m2 16-20 stands of 9m2
Esplanade 1 500m2 1 500 theatre
1 400 banquet
2 000 cocktail

Incentive Travel Products

A country with a multitude of tourism opportunities, Morocco offers internationals some unforgettable incentives. Bringing Arabian inspiration and heritage together with a splash of Spanish, French and African culture, visits through the labyrinthine medina streets, colourful souks and pristine botanical gardens are a must. Camel treks through the Sahara Desert are also popular, with some DMCs offering adventure experiences along the same path of the annual Paris-Dakar Rally. Meet the indigenous Berber people, rock the Kasbahs – quite literally – or opt for a beach vacation in Taghazout, one of the best surf spots in the world.  


Morocco has a pleasant, subtropical climate, cooled by breezes from the Atlantic and Mediterranean. Temperatures in the interior are more extreme, with fairly cold winters and hot summers. 


Morocco has a number of popular airports servicing tourists in the European region. The most well-known are Casablanca’s Mohammed V Airport and the Marrakech Menara Airport in the South. Airlines flying to Morocco include:

•    Aeroflot
•    Air Arabia Maroc 
•    Air France
•    Alitalia
•    Austrian Airlines 
•    British Airways
•    Brussels Airlines
•    EasyJet
•    EgyptAir
•    Iberia
•    KLM
•    Lufthansa
•    Luxair 
•    Norwegian Air International 
•    Royal Air Maroc
•    Ryanair
•    Swiss
•    TAP Portugal
•    Thomson Airways 
•    Turkish Airlines
•    Vueling Airlines

Currency and Exchange Rate

Moroccan Dirham (MAD) South African Rand (ZAR) US Dollar (USD) Euro (EUR) Chinese Yuan (CNY)
50 67.13 5 4.65 34.31


Morocco Tourism 
Web: www.visitmorocco.com 

Ministry of Tourism
Tel: +212 5375-77800
Web: www.tourisme.gov.ma 

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