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June 9, 2017

Sub-Saharan Africa: AAXO Launches Into a New Era With Associate Membership Tier

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Photo by Martin Barraud/OJO Images/Getty Images

The Association of African Exhibition Organisers (AAXO) are showing often overlooked exhibition venues and suppliers that they are essential to the industry by releasing their new Associate Membership tier. Announced at an industry launch on 8 June 2017 as part of their “Serving the Industry” theme for GED17, AAXO offered associate members unprecedented benefits leveraging off the expertise and successes already achieved by AAXO and its members in growing the exhibition industry.

Member benefits include discounts on training and entry fees for the Exhibition of Exhibitions, display of the exclusive “AAXO-Approved Venue” and “AAXO-Approved Supplier” badges on all their marketing collateral and stands, access to and inclusion in invaluable market research, mediation, networking and matchmaking opportunities and inclusion in the prestigious ROAR Awards

With the objective of being more inclusive and serving the needs of a greater representation of the exhibition industry, AAXO decided to open its membership for selected reputable exhibition suppliers and venues who comply with AAXO’s strict code of conduct. They, in turn, reap the benefits of credibility and professionalism AAXO offers to its members and are in a better position to excel than ever before.  

Carol Weaving, Chairperson of AAXO said, “Expanding our membership offering has always been part of the roadmap of the way forward to become more representative of the exhibition industry as a whole. We wanted to ensure that no one gets left behind. Our relentless efforts to promote credibility and professionalism will provide measurable benefits for our new associate members in an industry where credibility is key.”

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