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June 9, 2016

Sub-Saharan Africa: 10 Minutes With…Craig Newman

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1. Who is your mentor and what has he/she taught you?

craig newman“I think my mentor has to be my fellow shareholder and business partner, Raymond Burke. He has over 40 years’ experience in the South African exhibitions industry but over and above that, he epitomises what an entrepreneur should be. He has everything in his armour with regards to being a successful entrepreneur and he has taught me the importance of calculated risk.”

2. Have you travelled on a set life path, or have you experienced many changes on your journey to where you are now?

“My personal character has brought me on a very winding journey to where I am now. When I set out in life, I began as a musician. Today, I find myself in business so it’s been a winding journey but it has also been an incredible one.”  

3. What drives you onward to further success?

“Many years ago, a very successful businessman asked me- how much is enough? So I continuously ask myself the same question and the right answer is always, ‘just a little bit more’. That’s what drives me forward. I always want to take that step for just a little bit more and this doesn’t only refer to financials but also to knowledge and experience. I always want just a little bit more.” 

4. Do you have a personal characteristic that frustrates you?

“My impatience. I tend to be very impatient and I want immediate results, so I sometimes need to remind myself that nothing is immediate and that things take time.”

5. If you could have dinner with three people (living or dead), who would they be, and why?

“I would love to have dinner with Elvis Presley. He was one of the people who created a renaissance in music with his complete crossover of genres, besides the fact that he was very talented. Music is one of my greatest passions so that would be a highlight for me. From a business point of view, I would like to have dinner with Richard Branson. This is purely because I see him as a leading entrepreneur and I think the dinner table conversation would be great. Then from a current point of view, believe it or not, I would love to have dinner with Julius Malema. I’d like to get to know him as a person because I find him and his approach as a politician very intriguing. So I’d like to get to know him as an individual.”  


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