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January 27, 2014

IHG Signs Agreement to Open Crowne Plaze Barcelona Fira Center




InterContinental Hotels Group, has signed a franchise agreement with Hotel Fira S.A.U. to open its first Crowne Plaza in Barcelona – the Crowne Plaze Barcelona Fira Center – set to open during the first quarter of 2014. It is currently accepting reservations as of March 1.

With 32,292 square feet of meeting space, the hotel will have the largest conference and meeting facilities across the entire portfolio of Crowne Plaza properties in Europe. It will be converted from an existing building to a 276-room hotel complete with a new Wellness Centre, a fitness room and a VIP club lounge.

The hotel is located near the Fira Barcelona Convention Center next to Plaza Espana Square, where this past year's EIBTM conference was held in November.

RELATED: EIBTM 2013 Hosts Buyers Programme and Forum in Barcelona, Spain

For business travelers, the hotel will reportedly offer free Wi-Fi. Its largest event room will cover nearly 8,000 square feet and will accommodate more than 900 people for a reception. The hotel is a 30-minute drive from Barcelona's International Airport.

Barcelona is also poised to see new business from France with the recent launch of direct train service to Paris. The new routes will connect Paris, Lyon, Toulouse and Marseille to Barcelona and Madrid. The trip will take six hours and 25 minutes. 

There are currently 82 Crowne Plaza Properties in Europe with 12 more in the pipeline due to open in the next three to five years.


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