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January 13, 2015
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South East Europe: The Value Of Free Knowledge at Trade Shows


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"The more I learn, the more I see how little I really know and I know that I know nothing." - Socrates

The meetings industry has for many years been a kind of medieval fortress of classic organizational and procedural approaches. The models of organization and knowledge were passed on slowly and professional organizations and international associations had a monopoly over specific knowledge. In parallel with this, specific know-how was jealously guarded by individual companies. There comes the day, however, when the players take control into their own hands and when it is the teenagers who are solving the most complex congress problems that you can think of.

The paradigm today that many professions are replaceable as the work is performed for them by the tools of technology does not hold in the meetings industry. Personally I think that very large business events and conferences are the best way to mobilize the hidden potential of your co-workers. In addition to the business dimension the majority of quality events also bring a fourth dimension in the form of new knowledge. Since we are in the business where the building of relationships with the partners and among the participants is at the forefront, the interdisciplinary knowledge is even more important. Time dedicated to visiting an event is therefore not only useful, but also enjoyable, as it allows us to explore and discover this new knowledge.

The individuals who think that they already know everything about the meetings industry are the toughest to convince about this. Even worse is that many managers see this element of an investment in employees as a waste of time and money.

If you are sending your employees to business events consider this aspect, as to truly mobilize your congress potential it is extremely important. Yes, the congress industry has long been a society of knowledge, innovation and the collision of new ideas and fresh thinking. A convention destination can only win the battle if it has more knowledge than its competitors. In addition, it must also have a dose of creativity, which also places our industry among the creative industries.

Classified, consolidated knowledge is still offered by international organizations such as MPI and ICCA, as well as a growing number of trade show organizers and events. EIBTM and IMEX have become global integrators of knowledge, but an important role is also played by regional events, as evidenced by their ongoing success. The key is to continuously update the knowledge in light of the extremely rapid changes in the industry environment.


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About the Author: Kongres



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