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September 30, 2014
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South East Europe: Top 10 Emerging Incentive Destinations 2014


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Belgrade, Split and Bratislava are the fastest growing incentive cities in the region, with among the smaller towns places near the Bay of Kotor in Montenegro, Schladming in Austria and Soča Valley in Slovenia are experiencing the fastest development.

Many of the Kongres magazine readers have recently asked us about the interesting incentive destinations in the region, those that in the future will be the leaders in the field of incentive travel. We have found that there is no clearly defined criteria of what an emerging destination is. Therefore, we have developed a special assessment matrix and with its help assessed over 40 cities and smaller towns, which in their offer also have incentive programmes.

The criteria were divided into three groups:

A.  GENERAL

1.1. Climate & Weather

1.2. Accessibility

1.3. Attractiveness for tourism

1.4. Economic stability and local prosperity

1.5. Visa requirements

1.6. Professionalism of local meetings industry

1.7. Safety and security

1.8. Ground transportation & Public transport

1.9. Effective DMO (Destination Marketing Organisation)

1.10. Value for money

 

B.  NEW MARKET READY....

2.1. New Hotels 4**** and 5*****

2.2. New DMCs

2.3. New Teambuilding agencies

2.4. New International airline connections

2.5. New Special venues

2.6. New Adventure activities

2.7. New lifestyle offerings (cooking, wine tasting)

2.8. New CSR programs

2.9. New culinary products

2.10. New references - corpo incentives

 

C.   CONTENT

3.1. Destination Brand perception

3.2. Interesting history - image and richness

3.3. Interesting culture - image and richness

3.4.  Variety of experiences

3.5.  Local incentive brands

3.6. Restaurant lifestyle

3.7. Night lifestyle

3.8. Sport lifestyle

3.9. Authenticity

3.10. Tolerance

 

Following evaluation by the event organisers an interesting rating was generated, which was then divided into larger cities and smaller geographic and tourist rounded wholes. Here are the results, together with an expert estimation of which are the already-developed incentive destinations against the individual categories.

 

TOP 10 EMERGING INCENTIVE CITIES

 

 

1. Belgrade     4,47

2. Split                        4,46

3. Bratislava   4,39

4. Linz                         4,27

5. Zadar                      4,17

6. Košice                     4,09

7. Maribor                  3,99

8. Tirana                     3,98

9. Sarajevo                 3,72

10.Varna                    3,59

 

Developed incentive cities:

Vienna

Prague

Budapest

Salzburg

Venice

Dubrovnik

Klagenfurt

Graz

Zagreb

Ljubljana

 

 

TOP 10 EMERGING INCENTIVE LOCATIONS

 

1. Kotor Bay                           4,59

2. Schladming-Dachstein      4,47

3. Soča Valley                         4,32

4. Nw Istria                            4,29

5. Balathon Lake                                4,28

6. Hvar Island                                    4,20

7. Transylvania                                  4,10

8. Lošinj Island                                  4,08

9. Bansko                                            3,95

10. Ohrid Lake                                   3,74

 

Developed incentive locations

Steirmark

Karnten

Veneto

Bled Lake

Kranjska gora and Julian Alps

Friuli and Venezia Gulia

Slovenian Istria

Kvarner bay with Opatija

Black sea Coast

 

 

 

 


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