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August 31, 2015

South East Europe: Recovery Signs for Europe's International Arrivals

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The latest results from the Air Travellers’ Traffic Barometer produced by European Cities Marketing and ForwardKeys highlight that Europe shows recovery signs. After a flat growth in Q2 2015, expectations are high regarding Intra-European bookings for Q3 2015, with a 5.4 percent growth. 

During second quarter of 2015, all international source markets grew by 1.1 percent compared to previous year, mostly driven by long-haul travellers (+2.4 percent).

The Intra-European market (standing for 60 percent of all arrivals in Europe) increased by a small 0.2 percent.

Africa was also in a negative trend this 2nd quarter of 2015 with a -10.7 percent decrease.

Asia & Oceania maintain a healthy growth while North America still benefit from a favourable currency exchange.

Middle East had a negative variation in Q2 2015 due to events such as the oil pricing slump which reduced the purchasing power and the business travels. Ramadan (from June 18 to July 17), has affected negatively this quarter, but the perspectives for Q3 are promising with a 25.2 percent growth of bookings from this area.

Africa is up by +7.5 percent for future arrivals based on issued booking up to 30 of June. The region should recover the growing path after a bad performance during 2014 due to Ebola’s crisis.

Read more at Kongres Magazine...


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