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February 2, 2016

South East Europe: Paving the Way for a Green and Socially Responsible Tourism

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Many providers that jointly shape Ljubljana’s tourism and congress offer – from travel agencies, DMCs, congress centres, hotels, etc. – are striving to incorporate CSR initiatives into their business strategies as much, or even more, as other industries do, since they are primarily responsible for people and the environment they are surrounded by. Primarily, internal activities that have a positive impact on the environment and employees are pursued. Moreover, green and socially responsible initiatives are prepared for their consumers – leisure tourists, business clients and meeting delegates.

Photo by Freeimages.com/AB

Such activities and many others have contributed to Ljubljana winning the prestigious WTTC Tourism for Tomorrow 2015 Award in the Destinations category. These awards, conferred by the World Travel and Tourism Council, are regarded as the highest accolade for sustainability within the global travel and tourism industry.

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