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April 16, 2012

Ljubljana creates strategic bidding team

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Stakeholders from the private and public sector in well-rounded congress destinations cooperate and know how to successfully approach a buyer and introduce the destination. With this goal in mind, the Slovenian Convention Bureau started developing a strategic cooperation of congress stakeholders at the Ljubljana level. Consequently it has formed the ‘Ljubljana strategic bidding team’, which includes directors of congress suppliers in the Ljubljana area. 


The original members of the team are: Barbara Vajda – Tourism Ljubljana / Ljubljana Convention Bureau, Breda Pečovnik – Cankarjev dom, Iztok Bricl – Ljubljana Exhibition and Convention Centre, Bogdan Lipovšek – Grand Hotel Union and Hotel Lev, Gregor Jamnik – Best Western Premier Hotel Slon, Youssef Medhat – Austria Trend Hotel Ljubljana, Irena Grofelnik, Sandi Kovačević – Hotel Cubo, Katie Smirnina – Antiq Palace & Spa, Aleksander Valentin – Plaza Hotel, Peter Sušnik – City Hotel, Bojan Velkavrh – Hotel M, Mateja Valentan – Ljubljana Castle, Gorazd Čad – Go.Mice, Simona Mele – Kompas, Tomaž Krušič – Intours, Boštjan Horjak – Liberty Slovenija, Gregor Levič – iDMC, Jerneja Kamnikar – Vivo, Jure Jezeršek – Culinary House Jezeršek. 


By creating this group, stakeholders have recognised the importance of cooperation and interdependence. The first meeting was organised during the visit from Israel of Dan Rivlin of the Kenes Group, who took up Mayor Zoran Janković’s invite to visit Ljubljana, with two further meetings following. 


The Slovenian Convention Bureau has placed the leadership of the team in the hands of Ljubljana Convention Bureau, with the basic aim of ensuring that Ljubljana wins more international scientific and professional congresses with 500 and more participants. By cooperating they will achieve this goal much more easily, with first instances of success already becoming evident.


Similar cooperation also makes sense in other destinations, since this will make them more competitive and recognisable, not only on the international market, but also the domestic. We are happy to hear similar steps have been taken in Bled to ensure its development in the meetings industry.


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