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April 16, 2008

City Break takes winning formula to Athens

In recognition of the maturing city break market sector, Reed Travel Exhibitions is again set to host the City Break exhibition. Running for the second consecutive year, the business forum focuses on the growing European city break market and provides a business platform for city and regional tourist boards to meet suppliers and specialist operators.

Always looking out for events that push the boundaries back to increase their effectiveness, City Break 2006 was praised by EVENTS:review as it broke away from the normal trade exhibition format, building in innovative pre-scheduled appointments where buyers could select up to 36 meetings with chosen exhibitors. Well we’re happy to say that the initiative was a great success and the show will be repeating the format this year.

City Break 2007 will host over 200 exhibitors from 30 countries, including Europe’s leading and upcoming cities, city-based hotels, destination management companies, tourist attractions and incoming operators.

Following last year’s highly successful launch in Helsinki, City Break 2007 will be staged in Athens, Greece at the Faliro Sports Pavilion from 11-13 June 2007.

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