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April 16, 2012

Bled forms convention bureau

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One of the most recognisable Slovenian tourist destinations has formed a convention bureau to promote itself as an events destination. 


Even in the former Yugoslavia, Bled was one of the most famous congress destinations, which continued in independent Slovenia. But other destinations have overtaken Bled in the last ten years and its fame has faded.  The more competitive international environment played a role in this, because other countries paid more attention to developing proper support and marketing for the meetings industry. 


With the cooperation of private and public stakeholders at destination level, the Convention Bureau Bled has now been established. Under the umbrella of ‘Tourism Bled’ a strategic document on the development of congress and incentive destination Bled up to 2020 has been prepared. The entire meetings industry of the Bled municipality was actively involved, with professional assistance and support coming from the Slovenian Convention Bureau.


The Convention Bureau Bled was also the co-organiser of the Slovenian Convention Bureau Annual Assembly, a big opportunity for the destination and its suppliers. At the same time the event brought together the suppliers at destination level, which will benefit suppliers as well as the destination in the future.



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