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April 19, 2012
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2011 a record-breaking year for Slovenian tourism according to final statistical data


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Last year, more tourists came to Slovenia than in 2008, which had been the most successful year for tourism in the country to date. 

 

According to the final official data provided by the Slovenian Statistical Office (SORS), the total number of overnight stays by tourists increased by 5% last year, compared to the year before, and surpassed 9.3 million overnight stays. 

 

The total number of tourists last year amounted to over 3.2 million, implying a growth in the amount of 7%. Compared to 2008, a record year until now, the total number of overnight stays in tourism grew by 1%, while the number of overnight stays by foreign tourists increased by 2%.

 

Last year, the number of foreign tourists and their overnight stays increased by 9% (to 2 million arrivals) compared to 2010 and the number of domestic tourists grew by 4% (to 1.2 million arrivals). In 2011, the most overnight stays in Slovenia were created by Italian tourists (over a million overnight stays), followed by tourists from Austria (0.7 million overnight stays with a 9% growth) and Germany (0.6 million overnight stays with a 12% growth).

 

There was also a growth in the number of tourists from traditionally important markets – Germany by 13%, Austria by 10% and Italy by 2%. Compared to 2008, the number of overnight stays by tourists from Austria increased by 3%, from Italy by 2%, while German tourists remain slightly behind 2008 (-2%).

 

A positive trend in the number of tourists has also been noted from Russia (+27%), the Benelux countries (+18%), Hungary (+14%), Croatia (+7%), Serbia (+6%) and Great Britain and Ireland (+3%). There was also a 15% rise in the number of tourists coming from Asia.

 

In 2011, the most overnight stays were created by health resorts (33%), followed by mountain resorts with 24% and seaside resorts with 22% of overnight stays. 

 

Commenting on the figures, Maja Pak, director of the Slovenian Tourist Board, said: “2011 was a record-breaking year for Slovenian tourism, as the number of tourists and overnight stays surpassed the record-breaking year so far, year 2008. The steep growth was definitely influenced by continuous and systematically designed communication at targeted markets in cooperation with the Slovenian tourism industry and focus on the key close-by markets that create the largest share of overnight stays.”


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