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November 12, 2013
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Scandinavia: ROI and Meeting Design Tackled by Swedish Universities


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The meetings planning departments at universities have a constant flow of meetings and events on their agendas. Among other things, graduation ceremonies, open days for new students, alumni events, staff meetings and academic congresses. Anna Johansson, head of meetings and events at the Royal Institute of Technology (KTH) in Stockholm, decided to do something to make the purpose, quality and measuring of meetings at her institution more transparent. In 2011 she began training her work colleagues using the ROI Institute’s ROI Method.

“It was a new approach, but just as much a practical method. It felt like the curtains opened right in front of my eyes, and then there was no return.”

She explains that the ROI Method only takes up the confirmation of relevant and measurable goals, and the measurement of results. But transforming goals to good results by designing the experience of a meeting was a real challenge, but a challenge that has provided KTH with instruments that, as of yet, no other university in the world has.

Read more at MeetingsInternational.com...


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