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December 8, 2014

Scandinavia: Europe's Largest Integrated Venue Opens in Gothenburg

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Europe's largest fully integrated city center venue is now finished and the opening ceremony is on Saturday, Dec. 6. With three towers and many new resources, the Swedish Exhibition & Congress Centre and Gothia Towers are set to compete globally for big events.

Since mid-November hotel guests have been able to book rooms in Gothia Towers’ new third tower, opposite Liseberg amusement park. The whole complex is opening on Dec. 6, and involves a $160-million investment, the Swedish Exhibition & Congress Centre Group’s largest ever.

“The whole investment aims to generate growth in our operations and we’re pleased to say that the order book for 2015 looks good,” said Carin Kindbom, CEO of the Swedish Exhibition & Congress Centre. “We’re looking forward to a year with brand new, increased capacity and we’re expecting several hundred thousand more visitors in 2015. As a result, we’re for the first time anticipating sales of more than one hundred million Euros next year.”

This also paves the way for new recruitments. It is estimated that the investment will generate around 100 new work opportunities, mainly in the hotel sector.

The new Tower 3 has 29 floors, is 328-feet high and is cosequently Gothenburg’s tallest building.

“We’ve decided to position ourselves as the most attractive venue in Europe by offering the best total experience,” Kindbom said.

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