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October 25, 2013

Scandinavia: Catching Up with Lotten Tegstam Welinder of Ikea

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“We who work with administration at Ikea spend between 35 and 50 percent of our working hours in meetings. The total cost of holding all our meetings is well worth discussing. Good meetings are forums for business development and could make a difference in the bottom line of the Annual Financial Report.”

So says Lotten Tegstam Welinder, process owner meetings/regional manager, Group Meeting & Travel, when we meet at her workplace in the old sugar refinery in Helsingborg, where several of the top notch departments in the Group have been brought together. Meetings are going on everywhere and employees come from all corners of the earth to the southern Swedish city.

She thinks that a good many business trips by international corporations could easily be replaced by phone, video and online conferencing, and that we can and should be more critical about choosing travel over other ways of meeting. But this requires a new approach in the company from the top down.

“It all hinges on the attitude of top management. We can change if we want to. It needs management awareness, leadership, refinement and control. Change is a process, not a one-off thing. When we have to meet face to face we do everything we can to make the meetings well worth the effort.

Read more at www.meetingsinternational.com.


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