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June 9, 2015

Scandinavia: Annika Wennerblom, Trollhättan City Manager

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The Swedish city of Trollhättan with its population of around 56,000 has several strategies to promote growth and development. One is meetings and events.

The council did a spot check of all the meetings in the city and made a list of which ones to continue with in order to attract more visitors. Meetings were also placed near the top of the agenda as a way of getting council leaders and politicians to understand the difference between tourism and meetings.

“We realised we needed to look at the issue from a different angle. In 2013 we set up the Trollhättan Convention Bureau to attract more meetings, but we kept it separate from our tourism company,” explains City Manager Annika Wennerblom.

“Meetings have a strategic function and we needed a plan to lift the city a few notches knowledge-wise in a way that would benefit meetings venues, hotels, restaurants and other commerce. We understood that the Convention Bureau belonged together with our business section, not our tourism company. This is a strategy to develop commerce and the city as a whole.”

Read more at Meetings International...

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