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April 22, 2012
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SAS launches toute to Tel Aviv


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On June 4, SAS will begin flying direct from Copenhagen to Tel Aviv. The route is one of 28 that SAS is opening in 2012 and is line with SAS's strategy of strengthening its product offering to both business and leisure passengers.

"We are seeing increasing demand for routes to and from the Middle East. So we are very pleased to now offer our customers the option of flying direct to Tel Aviv all year round at competitive prices. Tel Aviv, which is on the Mediterranean coast, is Israel's financial and commercial hub and is growing fast. There is also a wealth of cultural experiences, wonderful beaches and exceptional architecture," said Per Møller Jensen, Vice President Brand, Marketing and EuroBonus.

Initially, there will be a departure from Copenhagen to Tel Aviv every Monday. SAS will then be expanding capacity from July with an additional departure on Thursday and from October 28 we are able to offer three departures a week.

"There is no doubt that a direct route to and from Tel Aviv will attract both tourists and business people from the area to Scandinavia. We are really looking forward to the launch of the route and being able to welcome our passengers on board," said Jensen.

Tickets to and from Tel Aviv go on sale Thursday, March 29. SAS will be flying to Ben Gurion airport, which is nine miles south-east of Tel Aviv, with the route operated by an Airbus 319, which can accommodate 141 passengers, or an Airbus 321, which can seat 198.

 


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