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March 9, 2015

World of DMCs Destination Snapshot: St. Lucia Offers Music for MICE Planers

Incentive planners seeking a location for a Caribbean retreat have a good range of options in the island of St. Lucia

World of DMCs member Barefoot Holidays St. Lucia offers customized services to land-based and cruise ship incentive and special interest groups.

How to Get There, Where to Stay

Numerous international airlines fly to St. Lucia, including Air Caraibe, Air Antilles Express, American Airlines, Air Canada, Caribbean Airlines, Delta, US Airways, British Airways, LIAT, Virgin Atlantic, WestJet, Jet Blue, Fly Thomas Cook, United Airlines Transat Tours, Condor, and International Charters. Last year, Total airlift to the island increased 5 percent in 2014. Airlift from the US increased 10 percent, thanks mainly to additional service on US Airways from Charlotte, on United Airlines from Newark; Jet Blue from JFK and Boston; and Delta from Atlanta and JFK.

MICE & Music

Each May, Saint Lucia hosts the annual Saint Lucia Jazz and Arts Festival – attracting thousands with a lineup of top artists. The festival showcases some of the most iconic legends in jazz and contemporary music from April 30 to May 10 across many venues culminating at the historic Pigeon Island National Park.  

Surrounded by the Caribbean Sea, historic Pigeon Island, a microcosm of beauty, history and cultural activity serves as the venue for the main stage event of the festival. Incentive guests can choose from relaxing in the VIP Gold Lounge replete with fine foods, drinks, and butler service or picnic on the grass while gazing out onto the gentle waves of the Caribbean Sea. Guests can listen to musical legends like Diana Ross, Kenny G and UB40 or explore the historical ruins of 17th and 18th century wars of this 44-acre park of gently sloping grasslands.


In addition to great music events and exceptional locations, there will be starlit street parties and live late night festivities.  Incentive and Corporate Meeting Planners are able to merge the various island activities and jazz shows into their MICE programs.  Participants can mix and mingle at Jazz at the Gaiety Club which offers undiluted jazz music and fashion shows or try local fare while dancing to Caribbean music at the famous Friday Night Street party. 

“Jazz Under the Stars” is a jazz-themed dinner held at the prestigious Golf & Country Club where participants are welcomed by legendary St. Lucian guitarist Ronald “Boo” Hinkson who leads the St. Lucian star-studded evening of Island Jazz Artistes.  This evening is enhanced by the culinary skills of one of the island’s top chefs. Later, visitors can go zip lining through the rainforests, dipping in the mud bath to sailing the Caribbean Sea. 

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