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December 8, 2014
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Africa Rising: Rwanda on Track for Top 10 Meetings Destination By 2020




Rick Taylor of The Business Tourism Company is a leading African development consultant spearheading Rwanda's advance to becoming one of Africa`s hotspots for business events by 2020. During EIBTM 2014 in Barcelona, Taylor outlined the strategic importance of Rwanda's investments in its convention bureau and convention center as its political leadership pursue the tourism and "beyond tourism" gains that can be realized from them.
 
“Africa's time is now” said Taylor, echoing counterparts from across the continent who recognize that these structural investments inevitably lead to the invisible tangible assets in intellectual capital which support the drive to a knowledge-based economy and a fully employed workforce.


Rick Taylor from International Meetings Review on Vimeo.

At the core of government planning is the Economic Development Poverty Reduction Strategy, which aims for Rwanda to be the first middle class country in Africa. In other words, Taylor said, “everyone will have a job” by 2020. Taylor further explained that by establishing a pro-business, pro-investment financial context, Rwanda will use business events to attract inward investment and talent and that businesses can trade, in any major currency of their choice, within 24 hours of set-up.
 
And the marketing infrastructure is also advancing as Rwanda prepares to continue investments in major industry events including IMEX, ibtm world, and the region`s flagship, Meetings Africa, which takes place in February in Johannesburg and where Rwanda will unveil further details of its recently formed Rwanda Association of Professional Conference Organisers (RAPCO).


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About the Author: James Latham

James Latham


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