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December 16, 2013

IBTM Names Russia to Top 10 List for Europe Events

IBTM Global Research has revealed an increased level of optimism from European buyers and suppliers, with 93 percent of all buyer respondents predicting that conference and events business in Europe would either increase or stay the same over the next 12 months, compared with 86 percent in the last 12 months.

Buyers selected the top ten countries for events in Europe over the coming year by volume. These include Spain, Italy, Switzerland, United Kingdom France, Germany, Russia, Ukraine, Netherlands and Turkey. 

Of note, Russia has returned to the top ten countries of origin for delegates attending events in Europe. The top 10 destinations are:

1.    Germany
2.    Spain
3.    UK
4.    Italy
5.    France
6.    Russia
7.    Netherlands
8.    USA
9.    Belgium
10.  Poland

Beyond Europe, buyers are also planning events outside of the continent. 

The research also reveals the high use of new technologies and forms of communication during events, with 65 percent using social media to communicate before, during or after meetings and 42 percent of meeting planners are also now handing out smartphones or tablets to provide delegates with information during conferences.


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