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November 27, 2013

MICE Club Debuts in Cologne for Suppliers and Event Planners

MICE Club, the new educational format for meetings, efficient communication tools, content and locations in the city of Cologne, debuted on Nov. 14-15.

Ninety suppliers and event planners from all over Germany, Austria and Switzerland gathered for the MICE Club.

The MICE Club offered a program with high-caliber content. Highlights include the keynote speech on brand positioning by Rolf Gruber and a theme cloud on deceleration by Willem Stortelder, co-founder of the communications think tank “21 Lobster Street.”

Mike van der Vijver was the moderator. Dutch coach and author of “Into the Heart of Meetings” led and motivated participants over the two days, with the help of media partners Urs Seiler, chief editor of the Swiss magazine Expodata, and Hans Jurgen Heinrich, chief editor of the German magazine Events.

The MICE Club presented five event and off-site locations: Altes Pfandhaus (Old Pawnbroker Building), Rheinloft Cologne, Exquisit, Design Quartier Ehrenfeld and The New Yorker. Essential content included three compact theme clouds on "Meeting Architecture", "Themed Destinations − Themed Venues" and "Be here − Be now", as well as two so-called "MICE Labs" − thematically structured supplier presentations with interactive sessions.

The entire meeting architecture was supported by the specially developed MICE Club App, which facilitated general networking and was designed to steer working groups and organize matchmaking during the entire event. The tool works with the MICE Club’s online portal, which offers regularly updated magazine including daily industry news, events, opinion leader articles and a supplier directory with search mechanism.

In a password protected Club Area, MICE Club members can also find industry-specific contact network, planning tools for daily work, added value tools, such as a cost-neutral initial legal assessment by a specialist law firm, and free subscriptions to leading journals. Participants at MICE Club events automatically become members for a year. Interested parties who were not at the debut in Cologne can register directly at www.mice-club.com.

Photo by Udo Geisler.

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