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July 14, 2008
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MALTESE CURRENCY:How the Euro will boost Malta as a meetings and events destination




Incentive travel, meetings and events are big business for Malta, delivering 5% of the country’s gross domestic product thanks to an effective marketing strategy that spans 25 years. But Tony Campion talks to Joseph Galea, director, International Marketing Malta, about recent economic developments that should boost the country’s meetings and events industry further, by making it even more attractive destination.


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