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September 19, 2008

Global sports convention hits Paris

Renowed international sports marketing forum SPORTSbiz 08 is currently taking place in Paris, at the Espace Grand Arche.

SPORTSbiz is the global sports business and media convention focusing on the three sectors conference, exhibition and event, to create synergies between the core sport market and sport-related sectors.

The conference began on 17 September and concludes today. Over the three days international industry representatives have been discussing topics of concern to the sport industry business, both now and in the future. SPORTSbiz is trend barometer for the economic and political development in the sports industry. A host of leading sports clubs, leagues, sponsors, agencies and tournaments have been involved.

Espace Grand Arche: Playing host to SPORTSbiz

Paris has seen see a global cross section of brands and rights holders convening for the conference, including Carlsberg, Sony, Siemens, Coca Cola, McDonald’s, AC Roma, FC Juventus, PSG, RCD Espaniol and CSKA, providing key opportunities for sports industry decision makers. With more than 3,000 delegates attending SportsBiz 08, this year’s event has confirmed itself as the hub of the sport business industry.

Commenting on the convention, legendary Brazilian footballer Carlos Alberto Torres said: “The SPORTSbiz conference is very important. Sports is a very significant part in everyday life for all people in world. In fact, athletes teach us not only how to win, but rather how to win in a fair game. They are models for young people. The SPORTSbiz conference helps identify ways to assists our clients, to make their careers successful, secure and healthy. It is even more important for those countries that just want to join the international community of civilised sports management. This conference shows them ways to move towards this aim.”

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