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November 10, 2017

Study: 58% Think UK Events Should Be Less Than an Hour Away




Photo by Martin Barraud/OJO Images/Getty Images

58 percent of meeting planners think travel to UK events should be less than an hour according to a recent poll of 120 Barbican clients. The results highlight the importance of high speed travel infrastructure projects such as HS2 and the Elizabeth Line.

“It is no surprise that organizers want to minimize travel time but keeping it to less than an hour is tough, even for many commuters,” comments Jackie Boughton, Head of Events at the Barbican. “It is clear from these results that delegates want to focus on productivity and work rather than logistics and travel. A fact that was confirmed by the respondent’s unwillingness to change transport as part of their travel arrangements (64% would change a maximum of twice).  Such figures highlight the importance of projects such as HS2 and the Elizabeth Line, both of which will substantially reduce travel time to the heart of London.”

The Barbican is perfectly located between two Elizabeth Line stops – with direct links to Heathrow airport.  It is also just 2 stops from the London terminal of HS1 (Kings Cross St Pancras) and 3 from HS2 (Euston).

Jackie concludes: “There will always be a need for organizers to balance accessibility and location. We are lucky to have a wide range of high quality venues with stunning facilities here in the UK. Organizers however need to juggle the appeal of each venue and its surrounding infrastructure and opportunities with ease of travel.”

The research was conducted amongst more than 120 Barbican clients during Autumn 2017.  53 percent of respondents were corporate bookers, 21 percent association and 26 percent agency.

 


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