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December 6, 2016

Stats and Trends: What’s on Tap for the Meetings Industry in 2017

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This week in meetings industry research Destination Hotels is looking ahead to next year. According to the company, now a part of Two Roads Hospitality, team building and bleisure are high on planners’ agendas for 2017. The findings are from the company’s fifth annual “State of the Meetings Industry” survey, which analyzes the responses of more than 400 corporate, association, government and independent planners on what to expect from 2017. The highlights are:

Active Teambuilding: As more Millennials become meeting attendees, planners are looking for more active options for teambuilding events, the survey reports. Nearly 60 percent of respondents said they are most interested in adventure and active teambuilding exercises, with another 37 percent of planners citing community service as a highly-desired teambuilding option.

Bleisure: Attendees Extend Their Stay for Enjoyment: The number of attendees extending their stay at the host property for leisure purposes is on the rise, according to the study. Last year, 61 percent of planners said that more than 1 out of 10 of their attendees either arrived at the property before the meeting begins, or stayed on property after the meeting ends, to relax.

Flexible Space: Nearly 73 percent of planners said that flexible space configurations rated an 8, 9 or 10 in importance to them when choosing a property, emphasizing the importance of multifunction space in their decision making.

Technology: More than 58 percent of planners ranked on-site technology an 8, 9 or 10 in importance to them. Survey respondents confirmed that technology is also making a positive impact on their site-selection experience. Nearly 72 percent of planners said that a property’s website is where they get the most information when searching for a host property.

Food and Beverage: As with the previous year’s survey, food and beverage pricing was the third-most critical factor for planners when selecting a property, after location and room rate.

Budget: Demand from leisure, individual business travelers and groups kept pace with new room inventory for much of 2016, according to the report with hotel-occupancy rate plateauing in Q3. Respondents said they have more money to spend on meetings in 2017 but will spend it across more meetings, rather than more money to spend per meeting. 

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