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December 20, 2016

Stats and Trends: Kindred Picks Top Meeting Trends of 2017




2017
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In this week in meeting trends and stats, we have another insightful preview on what to expect from the coming year.

Kindred Resorts & Hotels Forecasts Top Meeting Trends of 2017

Looking ahead to 2017, Kindred Resorts & Hotels has released a forecast of the top meeting trends to expect in the coming year, based on a survey among the brand’s 64 properties. 

According to the survey, 61 percent of properties met their 2016 projected revenue for group business and 66 percent of properties reported that booked revenue for 2017 is trending up from the previous year, with the strongest projected quarters being the second and third (39 percent each).

One anticipated meetings trend for 2017 is the increase in outdoor programming and experiential, destination-focused teambuilding activities. Groups are more and more wanting to get out of the boardroom and explore the destination, partaking in authentic, local experiences, whether it be paddle boarding on Lake Austin, snowshoeing in Colorado, hiking in Vermont, golfing in Pebble Beach, or fishing excursions in Florida. Community service activities are also becoming popular with groups and provide a great teambuilding opportunity to come together in helping others.

Kindred’s properties also cited the increase in wellness and healthy, local culinary offerings for meetings and coffee breaks. Thirty percent of those surveyed noted that soda requests are decreasing, and as an alternative, meeting attendees are requesting beverages such as water, smoothies or organic juices. Gluten-free menus have been the most requested dietary option (61 percent) followed by vegetarian (32 percent). Responding to this rising health trend, many of the Kindred hotels offer sustainably grown and locally produced food, organic gardens, specialized menus, healthy cooking classes and more to help meet demands from these groups.

The survey notes that on the decline are formal events, as well as the more traditional meeting breaks and conference rooms. Guests are favoring receptions and causal beach barbecues or clambakes over more formal seated dinners with suit and tie requirements. Additionally, with so many unique meeting and break-out venue options from rooms with incredible views and a sense of place to renovated barns, upscale guesthouses, luxury boats, gardens and more, the need for a traditional meeting room is no longer as necessary for productivity.

Visit www.meetkindred.com


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