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December 1, 2016

Roundup: The 2017 Meetings Forecast, A Big New Brooklyn Venue

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Today in the meetings industry the headlines to watch are Destination Hotels’ 2017 trend forecast and a big new outdoor venue in Brooklyn

Destination Hotels Releases 2017 “State of the Meetings Industry” Survey

What’s on tap for next year? According to Destination Hotels, now a part of Two Roads Hospitality, team building and bleisure are high on planners’ agendas for next year. The findings are from the company’s fifth annual “State of the Meetings Industry” survey, which analyzes the responses of more than 400 corporate, association, government and independent planners on what to expect from 2017. The highlights are:

Active Teambuilding: As more Millennials become meeting attendees, planners are looking for more active options for teambuilding events, the survey reports. Nearly 60 percent of respondents said they are most interested in adventure and active teambuilding exercises, with another 37 percent of planners citing community service as a highly-desired teambuilding option.

Bleisure: Attendees Extend Their Stay for Enjoyment: The number of attendees extending their stay at the host property for leisure purposes is on the rise, according to the study. Last year, 61 percent of planners said that more than 1 out of 10 of their attendees either arrived at the property before the meeting begins, or stayed on property after the meeting ends, to relax.

Flexible Space: Nearly 73 percent of planners said that flexible space configurations rated an 8, 9 or 10 in importance to them when choosing a property, emphasizing the importance of multifunction space in their decision making.

Technology: More than 58 percent of planners ranked on-site technology an 8, 9 or 10 in importance to them. Survey respondents confirmed that technology is also making a positive impact on their site-selection experience. Nearly 72 percent of planners said that a property’s website is where they get the most information when searching for a host property.

Food and Beverage: As with the previous year’s survey, food and beverage pricing was the third-most critical factor for planners when selecting a property, after location and room rate.

Budget: Demand from leisure, individual business travelers and groups kept pace with new room inventory for much of 2016, according to the report with hotel-occupancy rate plateauing in Q3. Respondents said they have more money to spend on meetings in 2017 but will spend it across more meetings, rather than more money to spend per meeting. 

Visit www.destinationhotels.com

New Open Air Meeting Space in Brooklyn

Planners looking to book in Brooklyn have a new option. The 1 Hotel Brooklyn Bridge, which will make its official debut in February 2017, launched its nature-inspired open-air event space with the annual Robin Hood Investors Conference on November 28 and 29, 2016.

1 Hotel Brooklyn Bridge has 20,000 square feet of indoor/outdoor meeting and event spaces with floor-to-ceiling glass doors that fold open to provide direct access to Brooklyn Bridge Park. All spaces are named after native plants, grasses, trees and shrubbery found in the park. The spaces are:

Meadow Rue Event Space: Located on the ground floor with a private entrance separate from the hotel, the 6,025-square-foot space has floor-to-ceiling windows for panoramic views of Brooklyn Bridge Park. The event space amenities include a multi-channel sound system, four retractable screens and ceiling-mounted projectors to provide a plug-and-play venue for conferences, live-streaming demonstrations, runway shows and tradeshows. The space can accommodate up to 1,200 standing or 600 seated.

Social Space: The 5,000-square-foot pre-function Social Space has a 13-foot hand-carved marble wall and windows that open to Brooklyn Bridge Park. As with all 1 Hotels properties, the design highlights reclaimed materials. An 18.5-foot-long art piece by Rachel Mica Weiss, titled "Breaching," will incorporate weighty, 100-year-old reclaimed pine beams juxtaposed with gently muted yarn to create a diaphanous layer within the space. A green room with a separate entrance to the event space allows for secret bridal or celebrity entry. The Social Space is a good fit for private indoor/outdoor dining, cocktail receptions, auctions, or a wedding dance floor.

Rooftop Bar & Event Space: The 3,475-square foot rooftop has views of the East River, Brooklyn Bridge Park, and the Manhattan skyline, as well as a full-service bar and lounge space crafted from reclaimed railroad ties for up to 450 guests. 

Plunge Pool: The 3-foot plunge pool will open to guests for the upcoming warm weather season.

10th Floor Hospitality Suite & Lounge: One floor below the rooftop is a 2,800-square-foot 10th floor hospitality suite and lounge with a luxury boardroom adjacent to a living space, all set against unobstructed views of the Manhattan skyline. The lounge, which connects to the hospitality suite via a glass door and to the rooftop via a private staircase, has a functioning fireplace and dark, ashy wood bar. The space can seat 60 for private events.

The Screening Room: 1 Hotel Brooklyn Bridge will have a 50-seat screening room on the cellar level of the hotel. The 1,250-square-foot space includes an 84”x140” screen with full HD-digital projection. The screening room is available for private film or television viewing events.

Blue Wood Aster Event Space: Overlooking the treetops of the park is Blue Wood Aster, which can host up to 130 seated guests or a 200-person reception. Affording a separate entrance from Brooklyn Bridge Park, Blue Wood Aster provides access to private bar service and a connected outdoor terrace. The turnkey space can be cordoned off to Blue, Wood and Aster rooms for smaller-scale events.

Saltgrass and Sweetgrass Rooms: For more traditional meetings, guests can use Saltgrass, set up in the style of a boardroom. Sweetgrass, functioning as a “think tank," has lounge furniture aimed at encouraging thoughtful discussion and creativity. A wraparound terrace is also available for fresh air breaks during daylong meetings.

The 194-room hotel will have views of the East River, Statue of Liberty and Manhattan skyline, as well as a wood-burning grill restaurant and F&B services by chef Seamus Mullen, Bamford Haybarn Spa with nine treatment rooms and a 24-hour Field House gym facility. In terms of sustainability, the property is expected to receive a LEED Dynamic Plaque for its eco-conscious practices such as a rain water reclamation system.

Visit https://www.1hotels.com/brooklyn-bridge

Have a tip on major meetings and events industry news, or an inspiring story you’d like to share? Reach out at [email protected]

And keep visiting www.internationalmeetingsreview.com for the latest meetings and events industry news, trends and updates. 

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About the Author: Adam Leposa





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