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August 22, 2010

Quality and reliability beat price in conference gifts and promotional goods survey

Despite the financial pressure on meetings and event organisers, cost is not the most important factor in choosing branded promotional merchandise for conferences.

In a recent survey by meetings and event supplier Nexus Collections, buyers put quality and reliability of delivery ahead of price. The researchers asked a broad selection of conference organisers and suppliers how important they rated the following (out of ten) in the supply of promotional items. The average scores were as follows:
– Reliability of delivery (8.2)
– Print quality (8.0)
– Price (6.5)
– Product quality (6.5)
– Service (4.5)
“While I don’t suggest anyone can get away with bad service, it is quite clear from these results that the number one priority is delivery,” said Nexus managing director Nick Jones.

“But to be honest this should not be a surprise to anyone in this industry. Events are time-specific and it really doesn’t matter how cheap you are or how pleasant your service levels – if the goods arrive at the venue two days after the event there really is no turning back the clock!”

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