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May 25, 2009

MCCA sees its motion supported at first debate at House of Commons

Marketers, parliamentarians, economists and businessmen and women came together at the House of Commons this month to debate a motion tabled by the Marketing Communication Consultants Association (MCCA).
Entitled ‘This will be a marketing-led recovery’, the debate was chaired by Baroness Brenda Dean, with Professor Robert Shaw of Value Based Marketing Forum & Cass Business School at City University, and Mark Choueke, editor of Marketing Week arguing the case for the motion.

The speakers arguing against included Justine Greening, MP and shadow treasury secretary and minister for London, and Martin Weale, director at the National Institute of Economic & Social Research.

Those arguing for the motion won in a landslide vote.

Commenting on the motion, Mike Spicer, chairman of the MCCA and group managing director of marketing agency EHS Brann, said: “Confidence is vital in getting this economy back on its feet. With the financial sector crumbling around us, marketing has the potential, more than any other industry, to be dynamic and innovative and pioneer modern thinking across the board. 

“Essentially, we are all in agreement on one thing,” he continued. “The recovery will require open, honest communication to encourage the resurrection of consumer trust and build confidence.

"With the relationship between brands and consumers so fragile, and with such levels of distrust in politicians and financial services, it is arguably the marketing sector that is best placed to build this confidence, and reframe and refresh the dynamic.”

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