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August 26, 2016
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GBTA: 69 Percent of Travel Programs Don’t Have Mobile Strategy, New Venue in Berlin




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As the work week winds down, here are the three meetings and events industry headlines you should be following this afternoon. 

GBTA: Corporate Travel Plans Still Not Onboard With This Whole “Mobile” Thing

Smartphones are by now an indispensable tool for business travel (and pretty much everything else), but you wouldn’t know it to look at a new study from the GBTA Foundation and Carlson Wagonlit Travel

As the GBTA Foundation reports on its blog, a whopping 69 percent of travel professionals say their travel program doesn’t have a mobile strategy in place, although 64 percent say they will adopt one within the next two years. 

The study, named A Mobile Effect: Setting A Clear Mobile Travel Strategy, got its data from both an online survey of travel pros and in-depth interviews with travel professionals in the United States and Europe

Implementing a mobile plan is more complicated than it seems, the GBTA cautioned, since such a plan has to go beyond just picking an app — it means bringing the many disparate pieces of a travel program into a mobile environment. That could have a host of benefits, according to the study, including increased traveler engagement (78 percent of respondents cited this) and increased compliance (55 percent). The stumbling blocks, as selected by survey respondents: IT security (41 percent), travelers owning their own devices (32 percent) and too many decision makers (21 percent).

030 eventlofNew Berlin Event Venue: 030 Eventloft

Planners looking to book in Berlin may want to take note of the new 030 Eventloft, which just opened as part of a restored historic granary at Berlin’s East Harbor. It is also close to the East-Side Gallery (the longest still-existing part of the Berlin Wall) and the Oberbaumbruecke

Along with the 2C Spreequarier, Capital Yard Golf Lounge and Spreespeicher Terasse, the overall event space has the capacity for 1,500 guests. 

Incentive England Gets a Boost

Finally, England’s incentive travel scene could be in for a boost as Incentive England was just named one of the winners of the £40 million Discover England Fund, which will provide the project with one year of funding. 

Incentive England will focus on growing the volume and value of England’s incentive travel market, especially from China, North America and the Middle East. Partner Leopold Marketing will develop incentive itineraries, as well as coach tourism businesses on how to service the sector and work with UK-based DMCs and overseas incentive houses to raise awareness and encourage bookings. Also available: a cloud-based product database. 

The 3-year £40million Discover England Fund is aimed at helping England to stay competitive in the global tourism industry. 

Have a tip on major meetings and events industry news, or an inspiring story you’d like to share? Reach out at aleposa@questex.com

And keep visiting www.internationalmeetingsreview.com for the latest meetings and events industry news, trends and updates. 


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About the Author: Adam Leposa



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