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July 19, 2016

Egencia Study Spotlights Importance of Face-to-Face Meetings

Egencia has released the third edition of its Egencia Business Travel and Technology Study with new data supporting the importance of face-to-face meetings and events. 

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Photo by Freeimages.com/Ben Ullman

The study conducted an online survey of 6,057 business travelers in April and May 2016 in the UK, France, Germany, Sweden, Denmark, Norway, Finland, China, Australia, India, United States and Canada

86 percent of the travelers surveyed said that a meeting conducted in-person is more effective and productive, a view that remained consistent across every age group. That number rose to 90 percent, on average, for travelers from Australia, Canada, China, India, UK, and the U.S., and for travelers with a title of VP and above, the average was 91 percent. 

Additionally, more than two-thirds of global travelers surveyed (67 percent) said they would be less successful in their role if they did not travel. Travelers in Australia, Canada, China, India, UK, and the US agreed most strongly at levels above 70 percent, as did VPs and above. 

In terms of cost containment, more than half of travelers (54 percent) said cost is the most important factor to their company when booking a trip. Among travelers who have experienced a more stringent travel policy in recent years, more than three-quarters (78 percent) feel that cost savings has been the driver.

Within this environment, most travelers globally say that policy is not oriented toward their preferences. Fifty-five percent of travelers say their company travel policy meets their needs only somewhat well, and 8 percent of travelers report it does not meet their needs very well, or not at all. Only 38 percent of travelers say their company's policy meets their needs very well. When confronted with a restrictive policy that prevents travelers from booking a preferred airline or hotel, roughly one out of two travelers is willing to break it. 

Personalization also emerged as a major theme of traveler feedback. Whilst 25 percent of travelers globally feel their company travel program has become more personalized, a further 59 percent have not seen greater personalization in recent years. Policy segmentation can make certain travelers, whether they are executives or those who travel a certain route or distance, feel more taken care of on the road.

Source: Egencia

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