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September 7, 2009

Demand for quality is suppliers’ silver lining

More than 90% of users of audio-visual technology and related events services put quality well above price in their list of priorities for choosing equipment and support staff, according to a recent survey of the Congress Rental Network’s (CRN’s) global membership.

The finding is not only good news for CRN members, who are facing challenging times during the recession, but also for delegates, who will be benefiting from better events.

“Some 96.2% of our members’ clients cite quality as a key reason for buying our members services,” said CRN chairman Jo Debono. “Price comes well down the list and clearly shows clients are willing to pay for a better, guaranteed service during challenging times.

“This is outstanding news and really demonstrates the importance of CRN’s stringent membership criteria and our desire to work with the best. With a clear message and such a strong buying reason, our members are focused on conversion rates, seeking new business and marketing opportunities wherever possible.”

The demand for quality provided an upbeat note for an otherwise worrying report in which 57.1% of CRN members said they had experienced a decrease in sales over the last six months. Meanwhile, 45% had seen a decrease in event attendance, with 46.4% saying numbers had remained the same. 

However, 59.9% had seen their enquiry numbers either remain constant or increase, while 25% of members had experienced growth and increased market share.
The changes appear to have occurred across the board, from corporate clients to event organisers and national government agencies. However, the decline from the corporate and event organisers has had a bigger affect as they represent 60% of CRN members’ business.
The CRN is a worldwide network of event industry suppliers.  Their focus is the supply of simultaneous interpretation equipment and audio-visual solutions. Members are specialists in congress equipment hire, with experience in installing and operating state-of-the-art equipment.

For more information, visit www.congressrentalnetwork.com

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