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April 23, 2014

World Professional Congress Organizers Alliance Notes New Event Trends

Good news for PCOs: The World Professional Congress Organizers Alliance saw a total growth of 15 percent in 2013 compared to 2012. The Alliance members, consisting of 20 organizers worldwide, has handled over 500 conventions, conferences and congresses with more than 450,000 delegates in 2013.
Alliance President Per Ankaer, from Denmark's International Conference Services, said that sharing knowledge and best-practices tips has established trust from more associations and organizations and made member PCOs stronger. 

The Alliance's Japanese PCO member, Congress Corporation, has opened their own Knowledge Capital—Congrès Convention Center (CCC)—in a strategic facility in the newly redeveloped area north of Osaka Station, which sees 2.5 million people pass by daily. The CCC is the first new convention center in Japan to be built, managed and operated by a PCO, and accommodates more than 3,000 delegates.

A WPCOA study shows that lead times for booking are getting shorter and events are getting larger—as such, organizers must be able to adapt quickly to constant change. AOS Conventions & Events (AOSCE) in Malaysia and ICS in Denmark have experienced the growing trend of shorter lead time for business contracting in the last 12 months. In February 2014, AOSCE secured three large events to be held this year. Last year ICS secured a large event of 8,000 delegates with only three weeks lead time.

Shorter lead times make proper preparation more of a challenge, but also drive the need for efficiency.

Members of the World PCO Alliance will be at booth C605 at IMEX Frankfurt in May.

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