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January 8, 2015

UFI Sees Positive Future in Global Barometer Survey

UFI, the union of tradeshow organizers and the major associations of the exhibition industry, has released the results its 14th Global Barometer survey—and the forecast is decidedly positive. 

Detailed results for several key national markets indicate a general positive outlook on all issues for 2014 and 2015 for both the U.S. and China, with a small slowdown in turnover increase anticipated in China for 2015. Significant differences appear in Europe, with turnover increases expected in 2015 varying from two companies out of three in Turkey or Italy to half in Germany and only one in 10 in Russia.

The most important business issues remain related to the general economic situation, with the state of the national/regional economy and global economic uncertainty consistently selected as among the three most important business issues for the last four years together with local competition and internal management challenges. Environmental challenges (customer expectations, regulations, etc.) appear as the next most important issue.

Most companies are planning new business developments. A full 76 percent are planning new activities in either the classic range of exhibition activities (venue/organizer/services) or in live or virtual events (or both) and 51 percent plan to expand exhibition operations to new countries.

A majority of companies from all regions declared an increase in turnover since at least 2011. Not even half declared an increase of annual profit of more than 10 percent for 2014, and only 41 percent of respondents consider that the economic crisis is now over.

“In a globally fragile economic environment, the exhibition industry continues to demonstrate a fairly good performance, except in some countries with specific current issues,” UFI Managing Director Paul Woodward said in a statement. 

The 14th Global Barometer survey, conducted in December 2014, was answered by 203 companies from 55 countries. Full results of the 14th Global Barometer Survey can be freely downloaded at www.ufi.org/research. The next UFI Global Barometer Survey will be conducted in June 2015.

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