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August 16, 2013

Report: Latest Trends in Social Media & Events




report, study, surveyamiando, the event management software for online event registration and ticketing, has released its third annual Social Media & Events report. (We hear the previous two reports were downloaded more than 10,000 times each.)

The report examines the developments and the newest social media trends in the event industry as well as the comparison of this year’s survey results with the data of the previous years. The report also includes practical tips for an effective utilization of the social networks for event organizers.

Around 1,500 event organizers were interviewed in an online survey. 57 percent of the interviewees were male and the majority was aged between 30 and 50. 55 percent were from Germany, Austria and Switzerland, 38 percent from the rest of Europe and 7 percent from North and South America. 22 percent of those interviewed are mainly involved in organizing conferences and congresses, 24 percent organize seminars and training courses, 11 percent corporate events, 6 percent trade shows, 9 percent stated that their main focus is concerts, festivals and nightlife events, and the remaining 24 percent are spread out across networking events, private events and other events.

Findings

Fact 1: Social media is still an important marketing tool

Event organizers still rely heavily on social media activities when promoting their events. This can be deducted from the fact that over 80 percent of event organizers are planning to increase their social media marketing measures this year. The most widely used channels in this area remain Facebook, Twitter, XING and LinkedIn.

Fact 2: Great confidence in Social Media Marketing

Confidence in the potential of social media marketing has grown again this year. While in 2012 only three quarters of the event organizers were planning to increase their activities in the future, this year over 80 percent intend on enhance their efforts in this area. The majority of those event organizers who made use of social media measures the previous year are pleased with the results.

Fact 3: Increasing event awareness is still the primary goal

The most important objectives of social media activities are still to increase awareness of individual events as well as of the brand. Nearly half (44 percent) were able to achieve this, the equivalent of 76 percent of the event organizers who had set themselves these goals. This is the same success rate as event organizers had in 2012.

Check out the report here or follow the discussion on Twitter with the hashtag #SMER13.


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