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June 19, 2014

PCMA: Three Key Factors In Fueling Your Association’s Global Growth

The map of your membership base is changing. As for-profit businesses uncover new opportunities in emerging markets around the world, associations must look to serve the educational and networking needs of professionals outside North America. However, implementing an international growth strategy is no easy task. From the basics of language barriers to understanding the complexities of labor and tax laws in different countries, the road toward engaging more members is paved with plenty of potential stumbling blocks.

To understand how some organizations are successfully navigating their ways around those potential problems, the ASAE Foundation and MCI Group surveyed 330 associations. It’s the first step in a new research series that examines how to develop and sustain growth outside the United States, and the findings highlight some key characteristics that define “growers”, the term that ASAE uses to refer to associations that are experiencing growth in international membership and revenue.

Read more at PCMA.org...  

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