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August 3, 2015

MPI Survey: How Do CEOs Feel About Meetings Value?




A new survey for IMEX America, slated to run October 13 – 15 at the Sands Expo and Convention Center at The Venetian/Palazzo Las Vegas, found that most CEOs are likely to agree that "conferences and meetings yield tremendous value."

The survey was conducted for IMEX America by Meeting Professionals International (MPI) as part of its Meetings Outlook survey. 

MPI members were asked: “During North America Meetings Industry Day and IMEX America 2014 Bill McDermott, CEO of SAP, said ‘I've witnessed how conferences, seminars and meetings yield tremendous value for companies.’ How much would your CEO or your clients' CEO's -- or C-Suite -- agree with this statement?”

33.2 percent of 327 respondents said that the CEO or C- Suite would strongly agree with the opinion, 47.8 percent would agree and 14.6 per cent would slightly agree, making a total of 95.6 percent agreeing to some degree and just 4.4 percent disagreeing.

“This result is very encouraging for the meetings industry worldwide," Carina Bauer, CEO of the IMEX Group, said in a statement. "While many people in the industry have increasingly sensed supportive attitudes, we are pleasantly surprised by these positive results, especially as they are credible representing the opinions of senior industry buyers and suppliers who are well placed to assess the views of Board level directors. It seems that all the hard work that has been invested into demonstrating the value of meetings has started to gain recognition at the top of the corporate world.”


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