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How Swarm Intelligence is Driven by Social Media

September 17, 2013 By: James Latham
 


The Wisdom of Crowds or Collective Intelligence is an emerging trend within meetings that is being driven by audiences and the application of social media. This is altering the fundamentals of meeting design and adding new demands upon speakers who are increasingly moderating collective input being delivered via these channels.

But the use of technologies by delegates is raising important questions over whether they add to, or detract from, the quality of meeting input and output. Vienna Convention Bureau chief Christian Mutschlechner broke away from his faculty duties at the recent European Summer School in Istanbul to shed light upon the Wisdom of Crowds on future meetings architecture and design. The JMIC Unity Award winner also explains that this form of collective intelligence will be put on public trial at the forthcoming "Access" event by its "Active Academy" on the trade show floor of Austria's meetings and business events showcase from 7-8th October.

 

James Latham reports.


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