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September 25, 2014

Groupize Releases Free e-Book For Hotels Seeking Group Business

Group technology company Groupize Solutions has released a free eBook, The Smart Hotelier's Guide to Maximizing Group eBusiness, with actionable tips and recommendations for reducing costs while increasing revenue and overall profitability.

According to PhoCusWright, smaller, simpler groups and meetings are on the rise for leisure and corporate segments. Meanwhile, the fastest-growing leisure segment is gatherings of up to nine rooms that are not categorized as groups. Combined with the ever-increasing trend of online booking for hotels, managers need to provide planners the tools to self-serve and book online direct from their hotel website.

With many mass distributed eRFPs, sales managers report spending five to seven hours a day answering emails and responding to unqualified leads. And for most, it's as much work to book a small group as it is for a large group, so the system today is completely inefficient for both planners and hotels. The eBook and the complementary webinar focus on initiatives hotels can undertake to start engaging with event, meeting and SMERF planners in the way they really want to do business—quickly and online.

Highlights of the eBook include:

  • Ways to engage and convert groups online
  • Pointers for rescuing SMERF from the group torrent
  • Tips on how to use the most relevant channels to attract groups
  • Techniques for effective communication strategies
  • Insight into how to make RFP's a thing of the past
  • Guidance on how cash-in on the $25B small group opportunity

Download a copy of the e-book here.

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