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January 30, 2015

CIC Releases Whitepaper to Help Block Hotel Room Poaching

To address the influx of room block piracy and poaching, the Convention Industry Council has developed a new suite of resources to assist meeting professionals in preventing businesses from actively recruiting attendees and exhibitors away from hotel bookings and to mitigate the impact should it occur. 

Room block pirates and poachers use a range of techniques to approach event participants and gain their business. Room block piracy and poaching can result loss of time, money and brand reputation for the meeting professionals and the hospitality industry.

Last April, the Convention Industry Council's Accepted Practices Exchange (APEX) initiative formed a new workgroup to tackle poaching, chaired by Michael Dominguez of MGM Resorts International and MaryAnne Bobrow of Bobrow Associates, Inc. In their initial research survey conducted in 2014, the workgroup found that 73.1 percent of responders had events or meetings that had been targeted by piracy or poaching yet the majority of them (70.5 percent) had not developed prevention or mitigation best practices. In response, this workgroup hosted a Poaching Summit of industry experts at the MGM Grand in Las Vegas to identify the extent and effects of this issue and ultimately developed a toolkit to combat its effects.

RELATED: CIC Launches Workgroup to Combat Hotel Room "Poaching"

“The volunteers who worked on this project, including the workgroup and those who participated in the December 2014 Summit in Las Vegas, contributed greatly to the work products being launched on the CIC website and offer new strategies for avoiding, coping with, and combatting piracy and poaching," Bobrow said in a statement. 

APEX examined the issue from the perspective of a variety of stakeholders: including hotels, event organizers, housing bureaus, destination marketing organizations and industry associations to create definitions and resources for planners as well as overall education.

The toolkit provides an overview of the issues, implications for stakeholders, a list of state attorneys general, guidance and resources on how to handle the issue.

For toolkit and resources visit www.conventionindustry.org.

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